Brand expansion for a deeply rooted nonprofit
MHS has been on a mission since 1866 to support gardening communities, contribute to a healthier planet and strengthen food systems. They were ready to expand to new initiatives and needed a brand that could get them there. We created a versatile brand that empowers them to reach all their diverse audiences and achieve lasting positive impact.
SERVICES & TEAM
BRAND STRATEGY + IDENTITY
CUSTOM ILLUSTRATIONS + PATTERNS
SOCIAL MEDIA CAMPAIGNS
MERCH PRODUCT LINE
BRAND PHOTOGRAPHY: Tracy Walsh Photography
BAD BUNNIES ILLUSTRATION: Taylor Tinkham
Brand Identity
To create cohesion across all their platforms and initiatives, we updated the primary logo and created secondary, social and program logos with complementary fonts and styling.
“Thank you for all of it—your strategy, creativity, steady partnership, and all the behind-the-scenes thinking you bring to this work. We’re better because of it.”
—Lara Lau-Schommer
Executive Director, MHS
Event Branding
To help MHS stand out at events from the MN State Fair to farmers markets, we developed a custom tabling kit with vibrant, bold graphics.
“The new event branding is so fun and vibrant. It seriously punches up any space we’re in with such a warm wash of joy!”
—Rebecca Swee
Northern Gardener Magazine Editor, MHS
The Merch Shop
We designed a line of branded products from totes to tees to caps for their online shop. Every purchase supports their important community outreach programs.
Shop the merch
