Build a bold, vibrant brand designed to share your story, energize your business and connect with your audience.
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BRANDING SERVICES
Logo design (primary logo plus secondary and social marks)
Color palette & font systemPatterns & illustrations
Brand photography
Brand storytelling and copywriting support
Full Squarespace website design
Email marketing content & design
Social media templates
Merch design
Ecommerce set-up
Packaging design
Print Collateral
SELECT BRANDING PROJECTS
Brand refresh for the Minnesota Horticultural Society
The brief: Create a dynamic brand to reach new audiences across all of its platforms and programs.
How we achieved it: A complete refresh of primary and secondary logos plus a flexible new brand language with patterns, illustrations and color palette to appeal to all audiences.
Guiding a new product to market for Valevida
The brief: Bring a new high-end Spanish olive oil to the U.S. market
How we achieved it: Crafting a heritage label and hand-drawn illustrations to highlight the craft and care of the farmers. Then carrying it all consistently from packaging into website into social.
Focused, with attention to detail
I work with only one client at a time so you get my undivided attention. This means I can have your website built and working for you in weeks, not months. This focused process lets us have fun with all the little details and makes sure you feel supported with good communication.
Kind words from past clients
“A visionary for the web. Rose took a set of abstract ideas and translated them into beautiful, functional elements on my website. She’s at home with the most challenging creative problem and its elegant solution.”
Dominic Smith,
New York Times bestselling author
“Rose brought a strong creative sensitivity to my website. There were no cookie-cutter solutions. She listened and collaborated with me to create a site that was an extension of both my work and my personality.”
Masha Hamilton,
Author of five acclaimed novels
“I dreamed of having a website with cleanly designed pages, elegant typography and intelligent construction. Rose made that dream concrete—and she made the process more fun than I ever could have imagined!”
Holly Metz,
freelance writer and novelist
Branding & website launch
plan and pricing
I will prepare a project plan with exact pricing for you after our first call. Depending on your goals, your project might include things like:
Strategy and planning session—I want to know everything about you and your business before we get started
Mini brand guide with logo, color palette, illustrations, patterns and photo selection
Custom design for an editable Squarespace website
Mobile-ready design so your site looks great no matter where your visitors view it
Social media feeds connected to your site
Social media graphics and templates to make content creation easy
Email sign-up form and list building
Branded email templates so you can stay in touch with your audience
Lead magnet and landing page creation
A scrolling product or offer sales landing page
A blog to share your stories
An online shop (with setup for up to 5 products—you can easily add more yourself!)
An editable menu page (for restaurants or services)
Want to chat?
Book a 15-minute discovery call with me to chat about your business goals, audience and opportunity. I’ll give you a quick overview of how I work. If we seem like we are a good creative match, I’ll send you a project plan and budget and we’ll get your project on the calendar!
A sneak peek of my guided website design process
1
Discovery call to make sure we are a good creative match and set your launch date.
Book a 15-minute call
2
Strategic roadmap to outline your goals, target audience and website structure.
3
Pre-launch planning to help you collect the best content and visuals.
4
Gameplan for what will happen every day of the project.
5
Design preview so you can see your homepage in action before we build the full site.
6
Live launch review—a 2-hour edit session to polish up your site before it launches.
✺ Frequently asked questions ✺
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All of my branding and website projects start at $5,000. Before we start work, I will send you a strategic project plan with recommended deliverables and budget.
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All of our projects are completed in 1-2 weeks. Great things can be accomplished with extreme intention and focus. I work with one client at a time so you get my complete undivided attention until the project is delivered. With over 15 years of experience of helping companies small and large with strategy and website design, I can quickly understand your business goals and translate them into a website that feels true to you and your business values, brings you more customers, and empowers you to tell the world about your products or services.
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A website platform is the service that hosts your domain name and your website content. I recommend Squarespace to all of my clients because it has a very easy-to-use interface to make site changes over time. And yes, I will teach you how to edit your site! It also allows your business to grow with great add-ons like ecommerce (online shop) and built-in email marketing. Note that Squarespace charges an annual subscription fee and this is not included in my project fee.
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The ones that are best for your business! Since we don’t build our websites from templates, we can build the exact pages with the exact sections that will support your business goals. These can include about, contact, services, product offers, blog, online shop, membership, digital products promotion and anything else you need!
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We offer the following add-ons for your website project. We will recommend which you need in our strategic plan.
Brand board: Your business name set in a beautiful font plus the color palette and typography to use on your website and beyond.
Stock image selection
Professional email address setup (yourname@yourdomain.com)
Email newsletter and marketing templates
Content workshop: We polish your content to make it a strong reflection of you and your business.
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No worries! We can create a brand board with your business name set in a beautiful font plus color palette and typography to use on your website and beyond.
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We can help select beautiful stock images or illustrations to bring your website to life and still make it feel custom.
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Prior to project start, we will provide you with a content planner that will help you organize your thoughts and write content for your specific pages. If you would like additional support writing, we offer a content writing workshop add-on.
Hi, I’m Rose Daniels.
I’m a creative director and the founder of Rose & Co. I have over 15 years of experience creating websites and digital marketing strategy for creative entrepreneurs, small businesses, food brands and mission-driven organizations.
HOW I WORK
Every project begins with an intensive strategy session so I can understand where you are headed and map out the exact website to get there.
I will listen to understand your goals and empower you with a website that energizes your business quickly. Let’s give your business the website it deserves.