Vinai Restaurant


 

Project objectives

PHASE 1:
Develop new logo and branding guidelines for Vinai restaurant for use in Kickstarter video, page and giveaways.

PHASE 2:
Create a custom website promoting Vinai.

PHASE 3:
Once the space is found, create menus, signage and art direct interior design + build.

 

Project estimate

Project timeline

PHASE 1: BRANDING

Deliverables include:

  • Design of visual branding through up to three rounds of revisions

  • Logo + mark that includes horizontal, vertical and social mark versions

  • Brand guidelines PDF that includes logo usage, color palette, typography and photo style for print/web

  • Brand illustrations and patterns

  • Partner and investor pitch deck: Design of up to 10 slides to share with potential partners and investors. Includes a one-page printed leave-behind.

  • Kickstarter assets: design of one Kickstarter swag item such as tote bag, tshirt, etc. Also includes sign mockups, interior/exterior views, and storyboards for use in video as needed.


PHASE 2: WEBSITE DESIGN

Create a custom Squarespace website of up to 8 pages based on brand guidelines.


ADDITIONAL DESIGN DELIVERABLES
(AS NEEDED)

Email template design
Design and build of Mailchimp email template.

BRANDING TIMELINE:
OCT + NOV

Kick off meeting: Monday, October 7th (COMPLETE)

Branding concepts, in-person meeting: Monday, October 28

Feedback due from Yia: Wednesday, October 30th

Second round designs: Monday, November 4th

Feedback due from client: Wednesday, November 6th

Third and final round design: Friday, November 8th

Final feedback from YIA due EOD: Monday, November 11th

Deliver final brand assets: Wednesday, November 13th


MOODBOARD


Thank you!