Develop new logo and branding guidelines for Vinai restaurant for use in Kickstarter video, page and giveaways.
Create a custom website promoting Vinai.
Once the space is found, create menus, signage and art direct interior design + build.
PHASE 1: BRANDING
Design of visual branding through up to three rounds of revisions
Logo + mark that includes horizontal, vertical and social mark versions
Brand guidelines PDF that includes logo usage, color palette, typography and photo style for print/web
Brand illustrations and patterns
Partner and investor pitch deck: Design of up to 10 slides to share with potential partners and investors. Includes a one-page printed leave-behind.
Kickstarter assets: design of one Kickstarter swag item such as tote bag, tshirt, etc. Also includes sign mockups, interior/exterior views, and storyboards for use in video as needed.
PHASE 2: WEBSITE DESIGN
Create a custom Squarespace website of up to 8 pages based on brand guidelines.
ADDITIONAL DESIGN DELIVERABLES
Email template design
Design and build of Mailchimp email template.
OCT + NOV
› Kick off meeting: Monday, October 7th (COMPLETE)
› Branding concepts, in-person meeting: Monday, October 28
› Feedback due from Yia: Wednesday, October 30th
› Second round designs: Monday, November 4th
› Feedback due from client: Wednesday, November 6th
› Third and final round design: Friday, November 8th
› Final feedback from YIA due EOD: Monday, November 11th
› Deliver final brand assets: Wednesday, November 13th